Passaic Today

Montclair State University has found the 'secret sauce' for social media engagement, and it involves a unique blend of strategy, creativity, and human connection. Led by President Jonathan Koppell, the university's digital communications team, including social media manager Paul McGroarty, has been spearheading innovative ways to share Montclair's story and engage with students through various online platforms.

McGroarty emphasizes the intentional approach behind their social media efforts, stating, “We make it fun but there is a lot of strategy behind it.” This strategy aims to not only showcase the vibrant aspects of Montclair but also provide valuable information and entertainment that resonates with students, building a stronger bond with the university.

President Koppell echoes this sentiment, emphasizing the importance of engaging with students on a personal level. He believes that shared experiences lead to meaningful conversations, stating, “I find that shared experiences lead to some of the best conversations and that’s when I really hear what’s on their minds.”

One of the successful initiatives launched by Montclair is the 'Red Hawt' talk show, featuring President Koppell indulging in spicy wings while discussing various topics related to the university. Produced by the social media team, the show aims to connect with students and prospective students in a fun and engaging manner.

In addition to the 'Red Hawt' talk show, Montclair has also introduced 'Cooking with Koppell,' a student-produced cooking show that streams on Hawk+, the university's official streaming platform. Through these initiatives, President Koppell not only showcases his culinary skills but also learns more about the diverse community that makes Montclair vibrant and inclusive.

President Koppell's approachable demeanor extends beyond social media, as he also engages with students on WMSC 90.3 FM as "Dr. K, the Doctor of Funkology." By participating in various campus activities and events, Koppell aims to create an open dialogue with students to better understand their needs and aspirations.

As Montclair continues to innovate in the realm of social media engagement, the university remains committed to building human connections with its students. Gerard Gagliano of Gourmet Dining, reflecting on the success of the 'Red Hawt' talk show, humorously accepts the challenge for spicier sauces in the future, stating, “Challenge accepted.”

In conclusion, Montclair State University's approach to social media engagement serves as a model for higher education institutions, emphasizing the importance of strategy, creativity, and genuine human connections in reaching and resonating with students.